Ways Video Can Help Successfully Market Your Business
|
Visitor Engagement
Video generates immediate interest to increase visitor engagement and the time spent on your website or social media. You get 10 seconds to capture a web page viewers interest. A well produced explanatory video with engaging visuals, music and voice can capture the attention of your audience immediately. 29% higher dwell rate with video over text. Quickly explain the product or service
Videos quickly explain the product or service you are offering to your potential customers. People gain a better understanding of the usefulness and basic function of a product or service once they see and hear someone explain it. Passion
Video can speak to the emotional part of the brain. Video has the advantage of communicating emotional and social information, not just facts. Get your message across and have your message be remembered. Increase Customer Contact / Send Out Your Message
An explanatory video doesn’t necessarily have to be confined to just YOUR site. Explanatory videos can be included in Emails, direct mail campaigns, video hosting sites and social media. More and more businesses are choosing to use social signals to spread the word about their businesses. The added bonus to using these sites is that they are Smart phone compatible, whereas your site may not be viewable on handsets. Videos are easily shareable. People are more likely to share and watch videos on the internet than read text blocks on a website. Direct Mail Campaigns
Mailing a DVD to your customer list is a unique and creates an impressive response rate. Recent research shows 91% of respondents who received a DVD in the mail opened the mailer. 73% played the disc. |
Perfect Presentation
You provide a perfect presentation to your customer every time. We all make mistakes. Creating a video presentation gives you the opportunity to “Get a second chance” to be that perfect presenter you always wanted to be. Personal Connection and Relationship to Strengthen Your Brand
Potential customers and repeat clients want to buy from someone they know and trust. Video helps a person to gain a sense of trust in you and the products you sell if they can see you and create a ‘virtual’ connection. Video allows you to establish that relationship. It is important that a customer can put a face to your name. This is especially the case for online businesses where the customer will have little, if any contact with you directly. Referrals
Videos are easy and fun to share. Your website will experience increased traffic as your current and potential customers share your video by text, email and social media sharing. Word-of-mouth continues to be the main way that businesses attract customers. If the customer likes your product, they’ll share your video. The average person retains only 10 percent of what they hear, but 50 percent of what they see. Increase Conversion Rates
Synchronous communication is more persuasive. The brain pattern of the listener syncs up with the brain patterns of the speaker they are listening to. People are more likely to buy a product once they see an accompanying explanatory video. An explanatory video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses. 45% higher conversion rate with video over text only. |